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The entry of new competitors into the market has posed a serious challenge for Keurig. Brands like Nespresso and Breville have gained popularity for their higher-quality machines and more versatile brewing options. These competitors often market their products as premium alternatives, attracting consumers who are willing to pay more for a better coffee experience. As a result, Keurig has had to adjust its pricing strategies and product offerings to remain competitive.

• Brand Reputation

  Coffee makers come in various types, each designed to cater to different preferences and brewing styles. The most common types include drip coffee makers, espresso machines, French presses, pour-over coffee makers, percolators, single-serve pod machines, cold brew systems, and moka pots. Drip coffee makers are popular for their simplicity and convenience, using a filter to brew coffee by heating water and allowing it to drip through the grounds. Espresso machines, on the other hand, produce concentrated coffee shots by forcing hot water under high pressure through finely-ground beans.

  Design and Build Quality