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The inclusion of USB ports is also common in Audio Technica remote mixers. These ports facilitate direct connection to computers or recording devices for digital audio workstations (DAWs). This feature is particularly useful for studio environments where seamless integration with software is essential. Additionally, some models offer MIDI support for advanced control over external hardware or lighting systems.

• In studio environments, these mixers serve as powerful tools for recording music, podcasts, and other audio content. Their ability to handle multiple inputs makes them perfect for multi-track recordings where each instrument or voice is captured separately. The built-in effects can enhance the quality of recordings without the need for additional outboard gear. Digital connectivity options facilitate easy transfer of recorded files to computers or other devices for further editing and production work.

• The discontinuation of coffee makers also reflects a broader trend in the industry—specialization. As consumer demand becomes more niche, companies are increasingly focusing on specific product categories where they can excel. Melitta's decision to concentrate on filters and pour-over systems positions them as a specialist in high-quality brewing solutions. This specialization not only strengthens their brand identity but also allows them to cater to the growing number of consumers who prioritize quality over convenience.

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